The Koalatative Show

While everyone is busy making predictions for next year we wanted to make something that summarizes 2023 in CRO, because a lot did happen that changed how we work on a fundamental level.

Google changed its entire analytics platform so it's hard to know where to even click to see the good old bounce rate and how many views your blog page got, let alone something more complicated like analyzing AB test data. Join us for this chat to understand what this change in tooling will actually mean for the digital marketing industry and how less technical marketers can ride out the storm.

In this episode, we dive deep into what is needed for a company to launch a successful CRO program. We discuss everything from stats to tech to internal politics that all contribute to the outcome of your company's experimentation efforts.

In this episode, we talk about why a lot of websites have started to look very similar - especially in the SaaS industry. In our work, we encounter tons of websites that don’t communicate what they’re really about in a clear way. This is super repellent for new customers especially when they have no previous contact with your brand and company. We dive into the reasons why we think this is happening and what to do about it.

A casual chat about our industry and digital marketing.

Doing qualitative customer research like launching surveys and understanding chat logs should be an essential part of any business. Analyzing this data however, can be tedious and time-consuming. In episode #6 we talk about the different kinds of surveys and what to keep in mind before launching your survey. We discuss how to actually go about your survey analysis, what we think are the biggest issues with this process, and how to solve them.

In episode #5 we sit down in a secret forest somewhere in Estonia to go into the meta mindset of a digital marketer and discuss the reasons why we started a business and want to create content in the first place. Some of these reasons are selfish and some of them aren't, but we think they are all pretty good reasons.

In episode #4 we talk about the mindset that is often missing in the early stages of setting up website analytics. There is a lot of great tactical information out there, but we wanted to look at this from another angle. Having good usable analytics data is the foundation of every digital business, but quite often it's also one of the hardest things to achieve. Setting up the analytics is not something that will bring you immediate gains, but definitely something that will come back to bite you if you don't pay enough attention to it. As optimizers we've seen so many different setups and the story is almost always the same. No one can confidently say that everyone in the company can trust what they see in that analytics setup. Yet important business decisions are made daily based on these numbers. We go through the reasons why this happens so often, how to avoid them, and set your team up for success with the right mindset from the beginning.

In our third episode of the Koalatative Show, we talk about our recent travel experience from Barcelona back to Estonia. As optimizers, we’re always looking at services and experiences through a different lens and like to ask questions on why things are designed the way they are designed. We usually work on digital experiences so this was an interesting case study for us to analyze since we looked at the whole journey from booking a flight to boarding that flight. There are also some travel clips sprinkled in there and our cat Winston joins us for the conversation.

In the second episode, we decided to look at some cognitive biases that could be used in CRO, on websites, or in digital marketing in general. Rather than trying to find examples of these biases in the wild, we decided to see if we can come up with examples where they could apply to our own business and website. Some of them are good and reasonable, some of them not so much and exist purely for illustration purposes. Either way, it’s important to understand how biases can be used in marketing to influence behavior.

In the first episode, we talk about how we went about the design and development process for our website, what tools we used, and what you should think about when creating a website for your own small business. We’re two Conversion Optimizers who started a company last year. Since we work with websites, it’s only fitting that we create one for our business.