koalatative

Episode #5: wtf are we doing - discussing digital marketing in an Estonian forest

August 30, 2021

Audio only:

What's this episode about?

In this video:

  • 0:00 Intro
  • 1:13 What is quality content for us and why good audio matters
  • 2:11 What are our selfish reasons for making content (getting business leads, confidence, and more..)
  • 4:30 Our pre-production process for creating videos
  • 5:35 Why making videos for us has become a needed basic skill
  • 6:25 What happens when you realize you don't want to be just a content consumer
  • 8:20 Future plans for different content formats
  • 9:22 How we want our stuff to differ from what’s already out there
  • 11:09 Learning to think like an optimizer & digital marketer
  • 12:40 Our business & website are a live ongoing case study
  • 14:50 The limitations of working for someone else
  • 15:59 Why it’s useful to see someone who’s doing what you want to do
  • 18:00 How our own business will help us create educational content
  • 18:44 Thoughts on the current state of digital marketing in the world

In episode #5 we sit down in a secret forest somewhere in Estonia to go into the meta mindset of a digital marketer and discuss the reasons why we started a business and want to create content in the first place. Some of these reasons are selfish, some of them aren't, but we think they are all pretty good reasons.

Music: https://www.epidemicsound.com/

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