Episode #10: Is Google abandoning marketers with GA4?

May 23, 2023

What's this episode about?

Google changed its entire analytics platform so it's hard to know where to even click to see the good old bounce rate and how many views your blog page got, let alone something more complicated like analyzing AB test data.

Join us for this chat to understand what this change in tooling will actually mean for the digital marketing industry and how less technical marketers can ride out the storm.

Some resources we mentioned in this video:

GA4 - Latest Updates and Features by Juliana Jackson and Charles Farina

Chrome extension for disabling the countdown clock in GA

How will Google Analytics 4 influence Conversion Optimization By Usman Qureshi

GA4 Sunset Parody Trailer by Umault


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