Blog Articles

Ever started a project with a new client and found a tangled mess of a GTM container, zero documentation, and a team clueless about key metrics? You're not alone. At Koalatative, we've seen this too often, so we created a solution: a data dictionary. It’s a comprehensive, easy-to-understand guide that maps your...

There are some options for reducing your runtimes without sacrificing statistical rigor. It all boils down to asking the right questions, and matching your statistical methodology to the context. There's no free lunch though, and each of these has some assumptions, tradeoffs, and risks, but we'll go into them h...

As of this moment in 2024, I’ve been working in Conversion Rate Optimization for about 7 years. I recently started thinking about how much my own views on how to do this job in a meaningful way have changed during this period.

In this article we’ll cover 4 different ways you can make use of GA4 to understand your landing page performance better: analyzing the conversions, the power of filters, traffic sources, and the comparison tool.

This article will give you a complete overview of how to get the most value out of the Koalatative test planning + test analysis templates.

User testing is a useful qualitative research tool and a generally great way of providing valuable insights into how real users interact with a website or product. It helps designers or anyone who works in UX or CRO identify any issues or pain points that customers may encounter, leading to a better overall use...

GA4 can be somewhat difficult to navigate compared to its previous version Universal Analytics which has more intuitive default reports to get you started. But don't let that discourage you; with a bit of effort, GA4 can provide even more valuable insights into how users interact with your website and which are...

It’s been 2 years since GA4 came to the scene, but even now, many people are hesitant to use it and keep going back to Universal Analytics. This is understandable because you see a completely different UI in GA4. Rather than spend time finding what you’re looking for, you’d instead save time and quickly get tha...

We had been working on Sidekick’s site optimization for a while and noticed from our own customer research that one of the big issues that kept coming up was price vs value. This is not unusual for e-commerce businesses trying to acquire new customers. People who haven’t had a personal experience with your prod...

We talk a lot about prioritization frameworks in website optimization. An unprioritized backlog of issues that need to be fixed or tested on a website can start weighing down your team really quickly. Not a lot of priority models have built-in urgency scores, however. I feel like this is because it’s a lot more...

Every project should start with a file that looks like a murder investigator’s whiteboard with a bunch of stuff connected to each other with red yarn. And this is not something that should only be for UX journey product owners in huge companies, anyone who is working on improving some sort of online flow can be...

If they want quick wins and set-in-stone promises, they don’t understand the value of optimization. Now read that again. There are good reasons why people are obsessed with quick wins over long-term gains. You could find reasons for this from basic human psychology, but in the optimization industry, one of th...

Have you ever coded open-ended responses for a customer survey? It’s a tedious and repetitive process, to say the least. When I first saw how this is done, I immediately thought “there has to be a better way”. If you’re not familiar with how it works, here’s a quick rundown:

By not providing clear information about which one is actually wrong, everyone's precious time and energy was wasted. The information to best help customers is there thanks to modern tech, I’m certain of it. Yet, based on my experience, customer support is more often optimized for speed rather than logical proc...

Sure, maybe it looks really nice and has lots of cool animations and scroll effects (that distract the user and stoke the design team's ego). Or maybe it looks like it was designed by Dr. Frankenstein, with new features tacked on by different people over the years and you're thinking about spending a big chunk ...

After hearing this story from a friend who was asked to test button colors at her new CRO job, it almost seemed comical since this has become a meme of sorts in the CRO community. And yet clients, as well as practitioners, keep wanting to try this out for some reason. That whole discussion made me think of the...