koalatative

Your customers, demystified

content, systems, services to help you understand what they're doing, why they're doing it, and how to get them to do what you want

Want to know what we're up to?

We'll send you an email when we publish new content

Want to know what we're up to?

subscribe

The Koalatative Show

A safe place where we talk about interesting things

Latest episode:

Episode #6: How to analyze open-ended customer surveys and why they matter

Doing qualitative customer research like launching surveys and understanding chat logs should be an essential part of any business. Analyzing this data however can be tedious and time-consuming. In episode #6 we talk about the different kinds of surveys and what to keep in mind before launching your survey. We discuss how to actually go about your survey analysis, what we think are the biggest issues with this process and how to solve them.

watch episode

Prefer the audio version?

Blog Articles

Digital marketing, conversion optimization, analytics

A better way to analyze customer surveys

Have you ever coded open-ended responses for a customer survey? It’s a tedious and repetitive process, to say the least. When I first saw how this is done, I immediately thought “there has to be a better way”. If you’re not familiar with how it works, here’s a quick rundown: Copy and paste the responses for a question…

read more

QA is not the customer's responsibility

I recently got locked out of an account for a service I pay for monthly. The error message told me this: As it doesn’t say what exactly is wrong with my data, I assumed it was the password, which happens more often than I’d like to admit. Naturally, I headed to the “forgot password” page and entered my email. After…

read more

Your website is terrible

Sure, maybe it looks really nice and has lots of cool animations and scroll effects (that distract the user and stoke the design team's ego). Or maybe it looks like it was designed by Dr. Frankenstein, with new features tacked on by different people over the years and you're thinking about spending a big chunk of cash…

read more

Our Services

Need help optimizing your website?

Make your online business data-informed and customer centric through analytics, conversion research, and experimentation.

Get in touch to learn how we can improve the performance of your website to maximize the ROI of every dollar you spend on acquiring traffic.

koalatative services