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Episode #6: How to analyze open-ended customer surveys and why they matter
Doing qualitative customer research like launching surveys and understanding chat logs should be an essential part of any business. Analyzing this data however can be tedious and time-consuming. In episode #6 we talk about the different kinds of surveys and what to keep in mind before launching your survey. We discuss how to actually go about your survey analysis, what we think are the biggest issues with this process and how to solve them.
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Blog Articles
Digital marketing, conversion optimization, analytics
Mapping out the website flow or how to actually start your CRO project
CRO is no doubt a complex process of different research methods, testing, design, development, and (what seems like) a million other things. Everyone has their own flow in terms of the first steps for a project so this means that when you google “how do I start a CRO project” a lot of articles come up that try to…
read more5 things to think about before starting a new CRO project
From the perspective of an external CRO consultant, it’s not very easy to predict if a project is going to be a huge success or not based on a couple of initial conversations and sales or discovery calls. However, if you do this type of work for a while you start to see some patterns and learn the hard way through…
read moreA better way to analyze customer surveys
Have you ever coded open-ended responses for a customer survey? It’s a tedious and repetitive process, to say the least. When I first saw how this is done, I immediately thought “there has to be a better way”. If you’re not familiar with how it works, here’s a quick rundown: Copy and paste the responses for a question…
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