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Latest episode:
Episode #8: How to optimize your website for new customers
In this episode, we talk about why a lot of websites have started to look very similar - especially in the SaaS industry. In our work, we encounter tons of websites that don’t communicate what they’re really about in a clear way. This is super repellent for new customers especially when they have no previous contact with your brand and company. We dive into the reasons why we think this is happening and what to do about it.
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Blog Articles
Digital marketing, conversion optimization, analytics
How will Google Analytics 4 influence Conversion Optimization
It’s been 2 years since GA4 came to the scene, but even now, many people are hesitant to use it and keep going back to Universal Analytics. This is understandable because you see a completely different UI in GA4. Rather than spend time finding what you’re looking for, you’d instead save time and quickly get that piece…
read moreCase study: dedicated vs generic landing pages
Sidekick is a company focused on building the best muscle recovery tools for athletes. The products vary from muscle scrapers for Gua sha massage to vibration rollers that connect to your phone via Bluetooth. On top of that, you can download a wellness app from their website packed with personalizable recovery and…
read moreHow to evaluate and assign urgency to CRO and website tasks
We talk a lot about prioritization frameworks in website optimization. An unprioritized backlog of issues that need to be fixed or tested on a website can start weighing down your team really quickly. Not a lot of priority models have built-in urgency scores, however. I feel like this is because it’s a lot more…
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