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While everyone is busy making predictions for next year we wanted to make something that summarizes 2023 in CRO, because a lot did happen that changed how we work on a fundamental level.
watch episodeDigital marketing, conversion optimization, analytics
After years of building and scaling experimentation programs I've realized that most organizations fall into one of these 3 categories in terms of maturity: beginner, intermediate and advanced.
read moreEver started a project with a new client and found a tangled mess of a GTM container, zero documentation, and a team clueless about key metrics? You're not alone. At Koalatative, we've seen this too often, so we created a solution: a data dictionary. It’s a comprehensive, easy-to-understand guide that maps your...
read moreThere are some options for reducing your runtimes without sacrificing statistical rigor. It all boils down to asking the right questions, and matching your statistical methodology to the context. There's no free lunch though, and each of these has some assumptions, tradeoffs, and risks, but we'll go into them h...
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