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The Koalatative Show

A safe place where we talk about interesting things

Latest episode:

Episode #11: CRO 2023 Wrapped - AI, GA4 and everything else

While everyone is busy making predictions for next year we wanted to make something that summarizes 2023 in CRO, because a lot did happen that changed how we work on a fundamental level.

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Blog Articles

Digital marketing, conversion optimization, analytics

Make Your Life Easier with a Data Dictionary

Ever started a project with a new client and found a tangled mess of a GTM container, zero documentation, and a team clueless about key metrics? You're not alone. At Koalatative, we've seen this too often, so we created a solution: a data dictionary. It’s a comprehensive, easy-to-understand guide that maps your...

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3 ways to run experiments faster with valid stats

There are some options for reducing your runtimes without sacrificing statistical rigor. It all boils down to asking the right questions, and matching your statistical methodology to the context. There's no free lunch though, and each of these has some assumptions, tradeoffs, and risks, but we'll go into them h...

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How my views on AB testing and experimentation have changed over the past 7 years

As of this moment in 2024, I’ve been working in Conversion Rate Optimization for about 7 years. I recently started thinking about how much my own views on how to do this job in a meaningful way have changed during this period.

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