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Episode #11: CRO 2023 Wrapped - AI, GA4 and everything else
While everyone is busy making predictions for next year we wanted to make something that summarizes 2023 in CRO, because a lot did happen that changed how we work on a fundamental level.
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Blog Articles
Digital marketing, conversion optimization, analytics
Data Dictionary: Technical Guide
A technical guide to help you set up your data dictionary.
read moreThe 3 most common experimentation maturity buckets
After years of building and scaling experimentation programs I've realized that most organizations fall into one of these 3 categories in terms of maturity: beginner, intermediate and advanced.
read moreMake Your Life Easier with a Data Dictionary
Ever started a project with a new client and found a tangled mess of a GTM container, zero documentation, and a team clueless about key metrics? You're not alone. At Koalatative, we've seen this too often, so we created a solution: a data dictionary. It’s a comprehensive, easy-to-understand guide that maps your...
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