Blog Articles

Digital marketing, conversion optimization, analytics

A better way to analyze customer surveys

Have you ever coded open-ended responses for a customer survey? It’s a tedious and repetitive process, to say the least. When I first saw how this is done, I immediately thought “there has to be a better way”. If you’re not familiar with how it works, here’s a quick rundown: Copy and paste the responses for a question…

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QA is not the customer's responsibility

I recently got locked out of an account for a service I pay for monthly. The error message told me this: As it doesn’t say what exactly is wrong with my data, I assumed it was the password, which happens more often than I’d like to admit. Naturally, I headed to the “forgot password” page and entered my email. After…

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Your website is terrible

Sure, maybe it looks really nice and has lots of cool animations and scroll effects (that distract the user and stoke the design team's ego). Or maybe it looks like it was designed by Dr. Frankenstein, with new features tacked on by different people over the years and you're thinking about spending a big chunk of cash…

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My most popular LinkedIn post is about CRO

This is to date my most popular LinkedIn post: After hearing this story from a friend who was asked to test button colors at her new CRO job, it almost seemed comical since this has become a meme of sorts in the CRO community. And yet clients, as well as practitioners, keep wanting to try this out for some reason…

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