Blog Articles

Digital marketing, conversion optimization, analytics

Instructions for Koalatative test planning + test analysis templates

This article will give you a complete overview of how to get the most value out of the Koalatative test planning + test analysis templates.

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How to plan, launch and analyze web user testing

User testing is a useful qualitative research tool and a generally great way of providing valuable insights into how real users interact with a website or product. It helps designers or anyone who works in UX or CRO identify any issues or pain points that customers may encounter, leading to a better overall use...

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Useful GA4 Reports for CROs

GA4 can be somewhat difficult to navigate compared to its previous version Universal Analytics which has more intuitive default reports to get you started. But don't let that discourage you; with a bit of effort, GA4 can provide even more valuable insights into how users interact with your website and which are...

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How will Google Analytics 4 influence Conversion Optimization

It’s been 2 years since GA4 came to the scene, but even now, many people are hesitant to use it and keep going back to Universal Analytics. This is understandable because you see a completely different UI in GA4. Rather than spend time finding what you’re looking for, you’d instead save time and quickly get tha...

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Case study: dedicated vs generic landing pages

We had been working on Sidekick’s site optimization for a while and noticed from our own customer research that one of the big issues that kept coming up was price vs value. This is not unusual for e-commerce businesses trying to acquire new customers. People who haven’t had a personal experience with your prod...

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How to evaluate and assign urgency to CRO and website tasks

We talk a lot about prioritization frameworks in website optimization. An unprioritized backlog of issues that need to be fixed or tested on a website can start weighing down your team really quickly. Not a lot of priority models have built-in urgency scores, however. I feel like this is because it’s a lot more...

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Mapping out the website flow or how to actually start your CRO project

Every project should start with a file that looks like a murder investigator’s whiteboard with a bunch of stuff connected to each other with red yarn. And this is not something that should only be for UX journey product owners in huge companies, anyone who is working on improving some sort of online flow can be...

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5 things to think about before starting a new CRO project

If they want quick wins and set-in-stone promises, they don’t understand the value of optimization. Now read that again. There are good reasons why people are obsessed with quick wins over long-term gains. You could find reasons for this from basic human psychology, but in the optimization industry, one of th...

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A better way to analyze customer surveys

Have you ever coded open-ended responses for a customer survey? It’s a tedious and repetitive process, to say the least. When I first saw how this is done, I immediately thought “there has to be a better way”. If you’re not familiar with how it works, here’s a quick rundown:

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QA is not the customer's responsibility

By not providing clear information about which one is actually wrong, everyone's precious time and energy was wasted. The information to best help customers is there thanks to modern tech, I’m certain of it. Yet, based on my experience, customer support is more often optimized for speed rather than logical proc...

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Your website is terrible

Sure, maybe it looks really nice and has lots of cool animations and scroll effects (that distract the user and stoke the design team's ego). Or maybe it looks like it was designed by Dr. Frankenstein, with new features tacked on by different people over the years and you're thinking about spending a big chunk ...

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What you think CRO is vs what it actually is

After hearing this story from a friend who was asked to test button colors at her new CRO job, it almost seemed comical since this has become a meme of sorts in the CRO community. And yet clients, as well as practitioners, keep wanting to try this out for some reason. That whole discussion made me think of the...

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