A successful optimization program doesn't happen by accident. You need the right mix of expertise, processes, tools, and culture in 3 key areas:
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Data is the foundation for evidence-based decision making and experimentation.
This applies to the input side - understanding user behavior to identify areas that need more research - and the output side - measuring the shifts in user behavior that result from making changes to your site.
A solid analytics setup will allow you to:
Once you have a dependable analytics implementation, you can begin to leverage the power of the tool to help you understand what people are doing on your site. However, you won't be able to understand why they are doing it until you correlate what you see in web analytics with additional data points and qualitative research.
With a balanced research process you can:
Lots of in-house teams and agencies jump right into running AB tests without bothering to look at the analytics setup or do any research.
These tests will be based on generic best practices or things that worked well for other websites. This is a great way to waste a lot of time and energy on tests that don't move the needle and make expensive business decisions based on faulty evidence.
This is why it's critical to build your experimentation program on a solid foundation of trustworthy data and research-backed hypotheses specific to your business and your customers.
This is the best way to:
If you are a decision maker in a small- to medium-sized business with a website - whether it's ecom, SaaS, e-learning, or a marketing site for a physical business - and:
Then read on, cause we can help
There are lots of agencies and consultants out there who do CRO these days, so why should you pick Koalatative?
Get in touch to schedule a quick consultation call so we can understand your needs and see how we can help.