2 Google Sheets templates for pre- and post-analysis of AB tests
All CROs and Experimenters running and analyzing AB tests who know that testing tool dashboards and free calculators are holding them back.
Quick reference to see how many weeks you need to run an experiment on any particular page or content group.
Balancing false positive rate, false negative rate, and test duration, to find the best tradeoff for your business context.
Quickly see where you should focus your efforts and where it's not worth it, before you invest time and resources into mocking up test ideas.
Once your test has ended, just enter the data once and it will be safe and sound in a Google Sheet where it's easy to share as is or integrate into a nicer report.
Instead of relying on a black box proprietary stats engine, you can use industry-standard statistics and have control over all the parameters.
Once you enter your test data, all of the stats are calculated for you immediately so you can see the conversion rates, observed effects, and p-values of each segment and metric.
You'll get access immediately via email after purchase.