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The Koalatative Show

A safe place where we talk about interesting things

Latest episode:

Episode #11: CRO 2023 Wrapped - AI, GA4 and everything else

While everyone is busy making predictions for next year we wanted to make something that summarizes 2023 in CRO, because a lot did happen that changed how we work on a fundamental level.

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Blog Articles

Digital marketing, conversion optimization, analytics

Data Dictionary: Technical Guide

A technical guide to help you set up your data dictionary.

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The 3 most common experimentation maturity buckets

After years of building and scaling experimentation programs I've realized that most organizations fall into one of these 3 categories in terms of maturity: beginner, intermediate and advanced.

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Make Your Life Easier with a Data Dictionary

Ever started a project with a new client and found a tangled mess of a GTM container, zero documentation, and a team clueless about key metrics? You're not alone. At Koalatative, we've seen this too often, so we created a solution: a data dictionary. It’s a comprehensive, easy-to-understand guide that maps your...

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