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The Koalatative Show

A safe place where we talk about interesting things

Latest episode:

Episode #11: CRO 2023 Wrapped - AI, GA4 and everything else

While everyone is busy making predictions for next year we wanted to make something that summarizes 2023 in CRO, because a lot did happen that changed how we work on a fundamental level.

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Blog Articles

Digital marketing, conversion optimization, analytics

Instructions for Koalatative test planning + test analysis templates

This article will give you a complete overview of how to get the most value out of the Koalatative test planning + test analysis templates.

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How to plan, launch and analyze web user testing

User testing is a useful qualitative research tool and a generally great way of providing valuable insights into how real users interact with a website or product. It helps designers or anyone who works in UX or CRO identify any issues or pain points that customers may encounter, leading to a better overall use...

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Useful GA4 Reports for CROs

GA4 can be somewhat difficult to navigate compared to its previous version Universal Analytics which has more intuitive default reports to get you started. But don't let that discourage you; with a bit of effort, GA4 can provide even more valuable insights into how users interact with your website and which are...

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