koalatative

Episode #6: How to analyze open-ended customer surveys and why they matter

October 19, 2021

Audio only:

What's this episode about?

In this video:

  • 0:00 Intro
  • 1:22 Benefits of open-ended surveys over other kinds of surveys
  • 3:03 How to conduct and launch your survey
  • 10:13 How to actually analyze your survey data
  • 13:58 Problems with the survey analysis process
  • 21:26 How to solve these survey analysis problems

Doing qualitative customer research like launching surveys and understanding chat logs should be an essential part of any business. Analyzing this data however can be tedious and time-consuming.

In episode #6 we talk about the different kinds of surveys and what to keep in mind before launching your survey. We discuss how to actually go about your survey analysis, what we think are the biggest issues with this process and how to solve them.

We at Koalatative have been trying to bridge the gap and now we want to share a template with you that will take a lot of the manual parts out of that process. We use this in our everyday work and are constantly trying to improve on it, so try it out and let us know what you think!

Get the free template here: https://koalatative.com/blog/a-better-way-to-analyze-customer-surveys/

How to calculate sample size for surveys: https://www.qualtrics.com/blog/calculating-sample-size/

Music: https://www.epidemicsound.com/

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